JPR Industries Website Rebuild: How a Feed Mill Manufacturer Launched a Custom Site in 14 Weeks

When JPR Industries first reached out, the brief was simple on paper but more difficult in practice. JPR is a large scale manufacturer of feed mills and similar agricultural facilities, headquartered in Shaughnessy, Alberta, with project sites across the prairies and beyond. They design and build the kind of structures you see standing tall over farmland, the ones that take an aerial photo to fully appreciate. Their old website, on Squarespace, did not convey any of that. It showed a company. It did not show the scale of their operations.

That was the problem. Here is how the rebuild solved it, and the numbers and decisions that anyone considering a similar project will probably find useful.

The deadline that shaped everything

Most website projects do not have a hard external date attached to them. JPR did. They were exhibiting at AgExpo on February 25 to 27, 2026, and they wanted the new site live before the booth opened. That single fact changed how we sequenced the work.

We kicked the project off on November 11, 2025, with the development clock officially starting on November 20. The site went live before AgExpo. From contract to launch was roughly 14 weeks, including the Christmas and New Year holiday window.

For anyone planning around a trade show, conference, product launch, or seasonal push, that is a useful benchmark. A custom rebuild on this scope, with multiple internal pages, photo direction, custom copy, brochures, and back and forth content review, fits inside a calendar quarter if both sides stay responsive.

What we actually built

The final scope went well past a "new look" refresh. Our team delivered:

➡️ A custom homepage built around the scale of JPR's facility work, with a designed hero section, a services overview, a team section, a community involvement strip, a products showcase, and a certifications band.

➡️ Internal pages structured around JPR's actual offering: feed mills and related facility builds at the centre, with their product lines (including the Bucket Elevator line and Engineered Products) positioned as components of those builds, and supporting services like laser cutting available for clients who need them.

➡️ An About Us page and a Careers page, both written to attract the kind of skilled trades and engineering talent JPR depends on to deliver projects of this scale.

➡️ A job application form routed directly to the JPR HR inbox, not the general office address, so applications go where they need to go without a forwarding step.

➡️ Multi recipient contact forms, so the right inquiries reach the right departments.

➡️ Print brochures designed alongside the site, so the booth at AgExpo and the website matched visually.

➡️ A certifications section that has already been updated post launch with their new A660 certification and Lethbridge Construction Association membership. That kind of update is exactly the sort of small, ongoing change a well built site should make easy.

The process, and why it matters

A lot of agencies treat the build itself as the product. We treat the build process as the product, because that is what determines whether the final site actually reflects the business.

For JPR, that looked like:

➡️ Four distinct homepage hero concepts presented in the first design round, with a Loom video walkthrough explaining the reasoning behind each direction. The chosen direction moved the visual story from technical drawings into finished installations, mirroring JPR's actual workflow from design into facility build.

➡️ Weekly written updates from kickoff to launch, so nothing went quiet for two weeks at a time.

➡️ Figma files shared at every design stage, with the client able to leave comments directly on the mockups. That cut the "I think you meant this" feedback loop in half.

➡️ A staging environment that went live late January, well before the public launch, so the JPR team could click through the real site, on real hosting, before AgExpo prep started in earnest.

➡️ A handoff portal in ClickUp containing custom written guides for managing the site after launch. JPR can update text, swap photos, and add news without calling us. They can also call us, and most clients do for the bigger lifts.

What changed at launch

A new website does not, by itself, change a business. What changes is the cost of doing every downstream thing. With JPR's new site:

➡️ Applicants now apply through a form that lands in the HR inbox. Before, the resume trail went through general office email and got sorted manually.

➡️ Sales inquiries route to the right people automatically. Inquiries about a full feed mill build do not land in the same place as a supplier email or an accounts payable invoice.

➡️ The team can update certifications, staff, and community sponsorships in house, or send a short email and have it live the next day.

➡️ The brand presence at AgExpo, on the website, and in the print brochures all matched. That consistency is something prospects feel without being able to name it.

What JPR said about the rebuild

Richard Brown, part of JPR's leadership team, left a public five star Google review after the project wrapped. Here is the review in full:

"We are extremely happy with the website that Layne, Loreal, and their team built for JPR Industries. From start to finish, they were excellent to work with. Their communication and presentations were the best I’ve experienced—something we truly admire and hope to replicate in our own business.Even with our busy schedules, Loreal did an outstanding job managing the timeline and keeping the project moving smoothly. Our business is complex, but the team took the time to really understand who we are and what we do. Their effort, professionalism, and attention to detail truly set them apart.Highly recommend their services to anyone looking for a top‑quality website and an exceptional project experience"

JPR also reached out separately to offer themselves as a customer reference for any future NerdySpider prospect who wants to talk to a real client about the experience.

What this means for your business

A few takeaways if you are sitting on a tired website right now:

➡️ If you have a hard date on the calendar, a trade show, a product launch, a season change, build the rebuild around it. Deadlines make decisions faster and faster decisions make better sites.

➡️ If your current platform is fighting you, switching is less painful than living with it for another year. JPR moved off Squarespace and onto a WordPress and Elementor stack that gives them more control without making them learn code.

➡️ If you cannot tell prospects the cost of running your site every month, your hosting and care arrangement is doing you a quiet kind of harm. Flat monthly pricing exists for a reason.

➡️ If your forms do not route to the right people, you are losing leads and applicants you will never know about.

We took on JPR because it was a real business doing serious work, with a real deadline and a real opinion about what they wanted. Those are the projects that turn out well.

If you want to talk about a rebuild for your business, the easiest way is to email us at hello@nerdyspider.com or call the office at 587-417-5870.

Either way, we will tell you honestly whether a rebuild is what you need, or whether a few targeted updates would do more for less.

‍