Growth Roadmap Workshop

Before we redesign a website, run ads, or launch SEO campaigns, we need
to answer one simple question:

What will actually grow your business?

Most agencies skip this step.

They jump straight into tactics — websites, ads, SEO — without fully understanding your business,
your market, or what success actually looks like for you.

That's why so many digital projects fail.

The Growth Roadmap Workshop is where we do the research and come up with a solid plan.

Why This Matters

If you're like most of the businesses we work with, you've probably
experienced some version of this before:

A website that looks fine but doesn't generate serious inquiries

Marketing campaigns that produced traffic but not real opportunities

SEO promises that never translated into projects

Agencies that focused on activity instead of outcomes

Meanwhile, you know there are buyers out there actively searching for what you do

They're just not finding you

The Growth Roadmap gives you clarity before you invest
another dollar in digital marketing.

No guesswork. No fluff. Just a practical plan built
specifically for your business.

What Happens in the Growth
Roadmap Workshop

The workshop begins with a 2–3 hour working
session with you and your team over video call.

This isn't a presentation.

It's a working session where we learn how your business actually operates, who your best
customers are, and what growth should look like over the next few years.

From there, we complete a deep review of your current digital presence and
build a roadmap for improvement.

What We Analyse

During the process we review the key areas that determine whether your digital
presence drives real business growth.

Your Business & Growth Goals

We sit down with you and your team to understand:

What your business does best

Which projects are most valuable

Who your ideal customers actually are

What success looks like for this project

This ensures the strategy reflects your real-world goals — not generic marketing advice.

Your Current Website

We analyse your website to understand:

What traffic you're getting

Where visitors are coming from

What pages perform well

What's preventing visitors from becoming inquiries

Many businesses already have traffic — but their website doesn't convert it.

Your Competitors

We review how your competitors show up online. This helps us identify:

What they're doing well

Where the opportunities are

What it will take for you to outperform them in search and visibility

Your Content

We review your existing content including:

Photos

Videos

Written content

Case studies

We identify what can be reused and what needs improvement.

Your Website Infrastructure

We review the technical foundation of your site to ensure it can support growth, including:

Hosting performance

Website speed

Security

Scalability

If your website can't handle traffic, marketing won't fix the problem.

Your Website Structure

We organise your site structure so visitors can easily find what they need. Clear structure helps:

Buyers understand your services faster

Search engines rank your pages more effectively

Visitors turn into inquiries

Your Marketing Activity

We create a simple one-page marketing snapshot showing:

How customers currently find you

Where opportunities exist

Where the biggest gaps are

Your Ideal Customer

We clarify exactly who you're trying to reach.

When marketing tries to speak to everyone, it reaches no one.

This step ensures your messaging attracts the right buyers.

Your Customer Journey

We map every step a potential buyer takes — from discovering your business to requesting a quote.

Then we identify ways to improve that experience.

Small improvements here often lead to major increases in inquiries.

Your Growth Roadmap

After completing the workshop and research, we deliver your Growth Roadmap.

This is a practical, step-by-step plan outlining:

What needs to be improved

What opportunities exist

What order to implement things in

What investment may be required

It's designed specifically for your business, your market, and your growth goals. Book your time slot below!

What Happens Next?

Some businesses use the roadmap to implement improvements internally.

Some use it to get quotes from other agencies.

Some ask us to implement the plan.

All three options are fine.

If you choose to work with Nerdy Spider to implement the strategy, we credit the full workshop cost toward your project.

Either way, you walk away with clarity.

Investment

The investment for the Growth Roadmap Workshop is:

$975

+GST

This includes:

The 2–3 hour strategy workshop

Full digital review and research

Your customised Growth Roadmap delivered in 1 week

This small upfront investment ensures we dedicate the time
needed to understand your business and build a strategy that
actually works.

Book in Your Growth Roadmap Workshop

Who This
Workshop Is For

The Growth Roadmap is designed for established businesses that:

Have been operating for several years

Deliver high-value services or projects

Want to expand beyond word-of-mouth

Are serious about building predictable online growth

If you're simply looking for a quick website quote, this workshop is not the
right starting point.

But if you want a clear strategy before investing in
digital — it's exactly where we begin.

Get Started

To begin, simply purchase the Growth Roadmap Workshop below.

Book in Your Growth Roadmap Workshop

Once booked, we will:

Request access to your website and analytics

Schedule the strategy workshop with your team

Begin our analysis and roadmap development

Who is this not suited for?

Businesses with an annual marketing budget of less than $15,000

Industries where customers are not actively looking in Google for the solution

Businesses that don’t have the capacity to take on any more customers

Businesses that are not open to new ways of doing things

Businesses that expect 100% of the results to be generated by an external agency and have no capacity in-house to do any of the work

Who is this best suited for?

Businesses with an average customer lifetime value of +$10k

Where your customers are actively looking for the solution you provide

Where your customers would likely search in Google or Facebook to find you or your competitors

You have a physical location where you serve your customers

Your sales process involves the following steps: a conversation with a lead to understand their needs, offering them solutions, and then delivering the service.

You have someone on your team who helps you with your leads, such as a marketing manager, coordinator, or sales team

You’re looking to partner with a digital marketing agency with proven results in web design and digital marketing to increase traffic and conversions

Questions?

If you'd like to discuss whether this workshop is the right fit before purchasing,
you're welcome to book a call.

Book Your Free Discovery Call

" Great when it comes to helping with ads and websites. Don’t hesitate to reach out if you need help. They’re very responsive "

Josh Kriese

Owner, Soot N' Sewer

" Super happy with Layne's help on our website overhaul! He and his team are knowledgeable, quick to respond to emails, and cost effective. "

Josh Mans

Owner, Amiable Organics

" Our experience with Layne van Rhijn and the Nerdy Spider team was top notch. They are focused on understanding the needs of their clients and then work hard to deliver on that vision. The Nerdy Spider team is professional, collaborative, creative, and they are clear communicators..."

Amand Davis

CAO, Town of Bassano in Alberta

"I have dealt with Layne and his team at Nerdy Spider for the past 5 years; both personally and through Dennis’ Dirtworx Ltd. There is no one I would trust more to handle my requests than him and his amazing team. Thank you Layne and team for continuing to make every request come to light!"

Kaley Jensma

Dennis Dirtworx, Coaldale Alberta

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