NerdySpider helped Jake’s Welding turn their website and advertising into a practical sales tool.
We rebuilt the online experience around the Model 600 Hoof Trimming Chute, focusing on clear product positioning, straightforward farm-focused messaging, and quote-request pathways that made it easy for serious buyers to take the next step.
The website was structured to highlight the product’s most important selling points, show real-world use cases, and reduce friction for visitors who wanted pricing or more information. Instead of sending traffic to a generic page, the campaign directed buyers toward a focused quote-request process built around the chute itself.
On the marketing side, we launched Facebook lead generation campaigns aimed at farmers and agricultural operators. The campaign used product-focused creative, direct messaging, and a clear quote request offer to generate leads from people actively interested in the equipment.
Behind the scenes, quote requests were routed directly to Jake’s Welding so their team could follow up quickly with interested buyers.
We mapped out a new site, built out a lead gen system, and implemented robust tracking
Every design project starts in Figma where we present the client with moodboards and options for what they want their home page to look like.
Although Jakes Welding builds a comprehensive collection of dairy stabling equipment, their Model 600 hoof trimming chute is their pride and joy. The site has a prominent "featured" section that displays the Model 600 to all site visitors which drove a large increase in leads and requests for this system.
Once we had a strong site built we set up a complete lead generating system inside of Meta Business manager. With an average lead cost of about $25 they quickly went from selling a dozen hoof trimmers a year to many, many times that number in under a year of working with us. By trusting the process and working closely with us to build out ad campaigns that spoke directly to their customer base their business grew rapidly and they haven't looked back!
The campaign generated dozens of quote requests at a strong cost per lead, contributed to multiple chute sales, and opened the door to larger distribution conversations.
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