JPR Website Rebuild

Website Redesign for an Industrial Construction Company

The Challenge

JPR Industrial had outgrown their existing Squarespace website. The old site did not properly communicate the full scope of what they offered, and it lacked the professional polish needed for a company working in industrial facility design, fabrication, construction, and maintenance. The company needed a website that could do more than list basic information. It needed to show their capabilities, explain their services clearly, highlight their products and projects, and make the business look as established and capable online as they are in the field.
The old Squarespace site felt dated and did not reflect the scale of the company.
Services and products were not clearly organized or easy to understand.
The website did not properly showcase JPR’s industrial expertise and project capabilities.
The visual design lacked the polish needed to build trust with larger commercial and industrial clients.
The site needed a stronger structure for future growth, content updates, and project additions.

The Solution

NerdySpider rebuilt the JPR Industrial website on a WordPress backend, giving the client a flexible, familiar platform that their team could continue to manage and grow over time. Instead of using a basic template, the site was heavily customized with custom CSS, HTML, layout styling, and subtle animations to create a more polished industrial experience.

The new site was designed to immediately communicate scale, professionalism, and technical capability. We used bold industrial visuals, blueprint-inspired design elements, strong typography, animated details, and clear service pathways to help visitors understand JPR’s work in facility design, fabrication, construction, maintenance, material handling, and structural steel.

A major part of the solution was reorganizing the content so JPR’s services and products were easier to browse and understand. The new structure gives each major area of the business more room to breathe, while still keeping the site clean and easy to navigate.

The result is a website that feels custom, credible, and built for a serious industrial company. It gives JPR a stronger online presence, supports future content updates, and better reflects the scale and quality of the work they deliver in the field.

The Process

We started by clarifying how JPR’s services, products, and project work should be organized so the website could tell a stronger story. From there, we developed a more polished industrial design direction, rebuilt the page structure, improved the messaging, and created a more professional visual experience across the site. The final result is a website that feels more modern, credible, and aligned with the kind of work JPR Industrial actually delivers.

Discovery & Structure

We reviewed the old site and reorganized the content around JPR’s core services, products, and project capabilities so visitors could understand the business faster.

Industrial Design Direction

We created a darker, more technical visual style using blueprint-inspired elements, strong typography, industrial photography, and a colour palette that fits the JPR brand.

Website Build & Launch

We rebuilt the website with a cleaner structure, stronger service pages, better calls to action, and a more scalable foundation for future projects and content updates.

Features We Built

The JPR Industrial website was built with a custom WordPress backend and a highly tailored front-end experience. We added custom CSS, HTML, responsive layouts, subtle animations, service-focused sections, and product showcase pages to make the site feel polished, professional, and easy to navigate.

The Results

The finished website gives JPR Industrial a much stronger digital presence and finally reflects the scale and professionalism of the company. Instead of a basic Squarespace site that underrepresented their services, they now have a custom WordPress website that clearly showcases their capabilities, products, projects, and industrial expertise. The new site is easier to navigate, more visually impressive, and better structured for future growth. It helps potential customers quickly understand what JPR does, builds more trust with commercial and industrial clients, and gives the company a website that feels aligned with the quality of work they deliver in the field.

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