Our team partnered with Newell Regional Landfill to deliver a complete rebrand and custom website built around the real needs of a regional waste management facility. We began by supporting a vision, mission, and core values process, then translated that direction into a new logo, brand guide, and public-facing website structure designed to make landfill information easier to understand and manage.
From there, we developed a modern website that organizes key information in one place, including accepted materials, extra fees, transfer station hours, forms, contact details, facility rules, and public notices. We also incorporated custom photography and customer-facing video content so the website could educate users on landfill operations instead of relying only on static pages, phone calls, or printed instructions.
To support long-term communication, we helped secure the simple three-letter nrl.ca domain, connected the new email and web presence, and built flexible areas for important notices, operational updates, and timely public messaging. During launch, we worked closely with the NRL team to fine-tune material categories, transfer station details, safety messaging, and the Learn the Landfill interactive map, giving the landfill a clearer, more professional platform for serving the region.
From securing a short domain name (NRL.ca) to a logo and brand revamp, to custom maps and videos, our team built it all!
Newell Regional Landfill needed more than a basic website refresh. The project included a new brand direction, logo, brand guide, website structure, public-facing content, and a cleaner way to present important landfill information. We helped turn a dated online presence into a professional regional platform built around education, usability, and clear communication for residents, haulers, staff, and stakeholders.
A landfill website needs to do more than list hours and fees. We built the site around practical user education, including the Learn the Landfill interactive map, custom facility photography, video content, accepted materials, transfer station details, forms, rules, and public notices. The goal was to reduce confusion, answer common questions online, and help users better understand how to use the facility properly.
As part of the project, we helped Newell Regional Landfill move to the short, memorable nrl.ca domain and supported the transition to cleaner email and web infrastructure. The new site was also built with flexible communication tools so the NRL team could share important updates, facility notices, operational changes, transfer station information, and safety messaging in a much more visible way. Instead of relying on scattered phone calls, outdated pages, or hard-to-find documents, the landfill now has a central platform for keeping the public informed.
From simple outbound messaging to an interactive landfill map, NRL now has a system that WORKS for them.
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