We treated the project as three coordinated workstreams rather than a single deliverable. We started by refining the brand that their team had iterated on. A new logo, a defined gold and yellow palette, a typography system, button and corner radius standards, and a brand guide that the client could hand to any future print shop, sign maker, or marketing partner. The logo alone went through seven full iterations before we landed on a mark the owner and the management consultant both signed off on.
We designed and built a custom website that finally matched the scale of the work. The homepage layout was customized three times beyond the original allowance to get it right, all absorbed inside the original budget. Internal pages were structured to support future growth: services, history, current projects, employee profiles, careers, and an online application form so resumes route directly to the right inbox.
We coordinated the migration with the client's IT provider including the domain transfer for whitefoxgroup.ca, the 301 redirect strategy to preserve SEO equity, the SMTP and email setup for the new domain, and the Google Business profile updates and restructuring. The website went live in January of 2024, on schedule, the same week the name change was publicly announced.
We delivered the project complete with a brand guide, letterhead, business card design, and Loom video walkthroughs so the in-house team could update content without calling us. The handoff included shared drives with all SOPs and source files.
Form brand identity to full site migration, this rebrand was comprehensive and complex.
We started with logo concepts and palette options shared inside Clickup so the client could review on their own time. Early feedback was direct, which is exactly what we want when working with clients on custom projects. Concepts one through six were sent back for adjustment. Concept seven hit, and from there we refined gold tones, sharpened corner radii, and built out the brand guide.
Most contractor websites rely on stock photos of generic excavation equipment. We drove out to four active Bullin sites and the aggregate yard with cameras to capture real crew, real gravel crushing, real projects from Jenner to Elkwater. Those photos became the spine of the website's hero, services, and history pages.
The cutover was scheduled for January 5, 2024, between the legacy SiteBuilder hosting and the new website. We coordinated with the client's IT provider on DNS, the 301 redirect from whitefoxgroup.ca to bullinconstruction.ca, SSL setup, and Google Business profile migration. The site was indexed and the legacy URL was redirecting cleanly within weeks.
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